This is a personal project. Think of it like popping into a different universe and checking out the local bookstore, all without the existential panic of actually realizing you’re in a different universe.

Cal has one, big, juicy idea: stop being so shallow. Start being more deep. So the ocean metaphor naturally had to happen. Plus, Cal’s book is rooted in focus, craftsmanship, and digital minimalism. I wanted the aesthetic to reflect that. The time stamps on the left are a subtle nod to the center of Cal’s productivity: time-blocking your day by the hour (something I swear by).